the all day bra

Written By Katinka Domotorffy

Why We Created a Bra You Can Sleep In (But You'll Never Want to Take Off)

Let’s be honest—most bras are like bad relationships. They are uncomfortable, clingy, and leave unpleasant memories when they’re gone.  We decided it was time to raise the bar... and the support. What began as a quest (and believe us, it was quite the quest) for the perfect sleep bra turned into an unexpected love story between women and their new favorite all-day everything bra.

It started simply enough: We wanted a bra that was soft enough to sleep in without waking up in the middle of the night wondering which of your pets (or kids) were now sitting on your chest. We imagined something that felt like a gentle hand from the heavens holding us in place, something supportive but supremely soft and cloudlike. 

And we made it. It was dreamy. Literally. We were snoozing peacefully, safe and secure, zero underwire, zero regrets.

But then… something happened.

We started wearing it to Pilates. Then to yoga. Then to school drop-offs, grocery store runs, Zoom meetings.  Then we started wearing it all day, everywhere, 15 miles of walking per day on city sightseeing tours, actual work meetings, wild parties (do any of us go to those anymore?). 

Why? Because this bra? She understood the assignment.

She’s:

  • Supportive (without the drama)

  • Comfy (like your favorite t-shirt)

  • Down for anything (from naps to yoga)

  • Versatile (works harder than your planner)

  • Stays put (no fuss, no fidgeting)

Some call her a sleep bra. Others say she’s an athleisure staple. We call her “The Bra You’ll Wash at Night So You Can Wear It Again Tomorrow”.

We didn't mean to create THAT GIRL of bras—but we did. And like any great accidental success (see: Post-its, penicillin, Ryan Gosling’s career), it was too good not to share.

So go ahead. Sleep in it. Sweat in it. Stroll, stretch, and sashay through your day in it. This is the bra that doesn’t just show up for bedtime. She’s here for your entire day, week, month, year, decade, century.

Your boobs deserve this.  You deserve this.

Katinka Domotorffy
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